What is PPC marketing?
Pay-per-click (PPC) marketing is an online advertising model where advertisers pay each time a user clicks one of their ads. This model has grown increasingly popular over time due to its efficiency in driving traffic and generating revenue for businesses of all sizes. In this article, we'll take you through the basics of PPC marketing and how it can benefit your business. What is PPC marketing? Pay-per-click (PPC) marketing is an online form of digital advertising that involves placing ads on search engine results pages (SERPs), social media platforms, or other websites. Advertisers bid on specific keywords and phrases related to their products or services, displaying those ads to users searching those terms. When a user clicks an ad, the advertiser pays a predetermined amount, usually determined through a bidding system. The cost per click (CPC) may differ based on competition for certain keywords and the quality of the ad itself. PPC campaigns are typicall